Do you know that the lifetime of social media attention is less than 3 seconds? To be more precise, it is only 2.8 seconds.
Moreover, 60 per cent of people access social media sites using their mobile devices. Experts consider this as a major reason behind poor attention spans. Businesses need to take this into consideration when they design websites. It is crucial to include snackable content in their landing pages.
By definition, snackable content represents information that is both simple and useful. It must meet the needs of potential audiences. It could be anything like demand for news, entertainment or knowledge.
In this post, you will read about the nicks and knacks of building snackable content.
Provide Your Viewer “Bite-Sized” Chunks
First things first, your customers need to be provided with bite-sized information. The best way to present this information is using bullet points. The paragraphs need to be short. Every important point needs to be highlighted. And, you need to introduce useful headlines. Viewers must be able to scan through content without any distractions or interruptions.
The way you present content truly matters. The choice of words, images and layout makes a big difference. Ideally, the text should speak directly to the target audience. It must appear like a face-to-face conversation.
Information that Fills the Mind
Do you love to diet?
Do you have the habit of resisting things on offer?
This is exactly how SEO works. No one wants to be left dangling. Everyone wants to hear the complete news. Snackable content never limits the overall length. In fact, you can still include lengthy forms on your page. When you build beefier posts with 2000 words, break the content! Introduce paragraphs and bullet points. The data you present should be in bite-size chunks. Processing it must not be a problem for the viewer.
Tell Them the Menu!
The products and services from your business should match what’s shown on the site. Don’t get the hopes of your customers high. Even a pinch of disappointment can send them away. The headline, description and actual product must match.
Never Make Your Customers Wait.
Busy professionals and active online users never wait. They expect content to be served as quickly as possible. That is why you should pay close attention to the opening lines. Let the readers understand what you “truly” have for them from the first few lines.
Don’t Skip the Good Parts
The good parts are crucial for keeping content together. Useful keywords, constructive links and feedback must not be omitted. When you remove the good parts, the content becomes boring and flat.
After the post is completed, you need to read through, it again and again. Keep sprinkling the good parts.
Introduce your Business to New Worlds
Finally, you should not think twice about introducing your business to new worlds. When target audiences are offered the same piece of information time after time – they will lose interest in your site. This is why you need to explore and draft interesting content. You need to evolve and focus on trendy topics.