Vidhu Vinod Chopra’s film 12th Fail proved to be one of the most successful films of 2023. Although it didn’t earn much in India initially, it later gained popularity and won many hearts. Now, the film is set for a big release in China, where it’s expected to double its profits.
Actor Vikrant Massey, who played the lead role, revealed in a recent interview with India Today that the film will be shown on over 20,000 screens in China. He expressed excitement about promoting the film there but mentioned it was too early to discuss the specifications.
In India, 12th Fai” completed 1,347 shows and earned Rs 56.75 crore in the domestic market. Despite its modest budget, it was considered a significant success. After its release on the streaming platform Hotstar, the film received praise on social media and continues to run in Indian theatres even after 25 weeks. With a budget of Rs 20 crore, it’s expected to make a mark in China, following the success of Indian films like Dangal and Secret Superstar in the Chinese market.
It’s worth noting that Indian films faced a ban in China in 2020 due to heightened tensions between the two countries. However, the ban was lifted after the release of “Chhichhore” in 2022, and now Indian filmmakers have the opportunity to showcase their work in China again.