The Lady Killer: The Arjun Kapoor and Bhumi Pednekar starrer ‘The Lady Killer’ has now made its way to OTT platforms after a lukewarm response in theaters. Despite its theatrical release failing to make waves, the film seems to be garnering attention on digital platforms.
The Silent OTT Release of The Lady Killer
‘The Lady Killer’, a Bollywood thriller drama, quietly made its way to OTT without any formal promotion or prior announcements. The film, starring Arjun Kapoor and Bhumi Pednekar, had originally been released in a limited number of theaters on November 3, 2023. Due to almost no promotion, it barely made a mark at the box office and was labeled a flop.
Now, in a surprising move, the film has been released on YouTube, allowing audiences to watch it for free. Unlike the usual pay-per-view or rental models, ‘The Lady Killer’ is available for unrestricted streaming on YouTube, potentially reaching a wider audience.
Why a YouTube Release?
The decision to release ‘The Lady Killer’ on YouTube without any charges might stem from its underwhelming performance in theaters. By making it freely available, the filmmakers may be aiming to increase the film’s reach and recover some recognition post its box office failure. This unexpected strategy appears to be working, as the film managed to gather significant views in a single day.
Within 24 hours of its release, the movie had already amassed around 198,000 views, indicating a positive reception despite the lack of traditional marketing.
The Box Office Failure and the Road Ahead
For those who missed ‘The Lady Killer’ during its limited theatrical run, this is a golden opportunity to catch the romantic thriller. Arjun Kapoor had mentioned in an interview that he was obsessed with the script upon first reading it, showcasing his passion for the project. Directed by Ajay Bahl, the film was made on a budget of approximately 45 crore INR but only managed to earn around 1 lakh INR at the box office, leading to its categorization as a major flop.
The initial lack of success in theaters, coupled with the silent YouTube release, may just work in the film’s favor in the digital landscape. As more viewers become aware of its availability online, ‘The Lady Killer’ could potentially see a resurgence, highlighting the unpredictable nature of film success in the digital age.