The speed with which the number of Internet users has increased and the number of people using YouTube has also increased simultaneously. Along with this, the number of people who create and upload content on YouTube has also increased rapidly. Nowadays, many YouTubers make videos on different topics according to the users’ choice. Then there is a competition to get likes on it, but do you know how Google ranks any website? Similarly, video rank is also done by Google.
In today’s article, we will tell you about this, and apart from this, we will also tell you about how you can get your YouTube videos ranked on Google. Before starting the article, we need to know a little about Video SEO. By the way, there is no separate YouTube Video Ranking Software to rank YouTube videos on Google, but by following some simple tips, you can get your YouTube videos ranked on Google.
What is Video SEO?
Video SEO is a technique by which you can get more and more likes for your videos on Google. You can also increase organic traffic to the website through your videos.
Let us know how to get our YouTube videos ranked on Google. Before understanding this, we also need to know why every video trending on YouTube cannot rank on Google. We will highlight the following 5 points to rank YouTube videos on Google.
1. Make Videos on Topics That Have Traffic Potential
- First of all, you have to know that not every video on YouTube needs to get views from Google. Even videos with millions of views on YouTube are sometimes not able to rank on Google. There are two main reasons behind this.
- Your videos should be made on a topic that people are searching on Google because if the video is not made on such a topic, then users will not click that video even if that video is ranking.
YouTube videos created by you should have Video Intent so that users like to watch that video and not leave its subject after reading it. If you want, you can use Keyword Research Tools for Video Intent. Apart from this, you can also know such topics that people search on Google.
We also need to understand that Google always shows its users what they want to see.
2. Customize Optimized Video
According to Google’s Research Paper, suggested clips based on technical characteristics do not always rank. For this reason, instead of technical things, focus on actionable steps in your videos. Use easy language in your videos and use action verbs to understand every step. Do not talk about unnecessary things in your videos, and always stay focused on your videos.
Apart from this, the audio in your video should be very clear and of high quality. If you want, you can use a good microphone and always keep the background noise to a minimum. In the end, what you are asking people to do in the video you will have to show it yourself. For example, if you are teaching your user to make something, you have to make the same thing and show it in the video.
3. Take Care of the Caption
YouTube automatically adds closed captions to all videos. The biggest problem with these captions is that they are rarely correct. Apart from this, the problem of grammatical errors and misspelled words is also common in these captions. Therefore, you should add captions to your videos yourself to avoid such trouble. Let us know why captions are necessary for a video.
Understanding Your Video: Google does not rank your video without understanding it, and Closed Captions help a lot to do this.
Engagement: Most people noisily watch videos, so with the help of a closed caption, they get information about whether your video is more beneficial or not.
4. Using the Right Thumbnail
YouTube videos with bad thumbnails don’t get more clicks than Google, so Google ranks the same videos with good thumbnails. For Thumbnail, you should never take any pictures from your video. Instead, make a good thumbnail to grab people’s attention. Google always shows video thumbnails in 16:9 format.
Never use white, gray, and red colours in your Thumbnail; instead, use dark blue or orange colours. A little text should also be added to your YouTube video’s Thumbnail, which makes your Thumbnail look more attractive. In the end, also keep in mind that easy language should be used in Thumbnails.
5. Use Timestamps
Timestamp means whenever we start a YouTube video, it initially shows the total duration of that video. Apart from this, through Timestamp, you can tell your user the important points present in your video. Timestamps should always be included in the video description, adding each Timestamp on a new line. Do not use too many Timestamps in your videos. Use the correct Timestamps for all the steps mentioned in your video. Timestamps in the video should always be arranged in chronological order.
We hope that you have liked today’s article and you have had a chance to learn a lot from it.`