Ranbir Kapoor Launches His Lifestyle Brand ‘Arks’ on 42nd Birthday | Watch Now

Bollywood Superstar Celebrates Milestone Birthday by Introducing 'Arks' – A New Luxury Fashion and Lifestyle Brand

By Aayushi Mehta - Contributor 3 Views
4 Min Read
Ranbir Kapoor Launches His Lifestyle Brand 'arks' On 42nd Birthday Watch Now
(Image Source: Social Media Sites)

Bollywood heartthrob Ranbir Kapoor, who turned 42 today, has gifted his fans and fashion enthusiasts a unique surprise by launching his very own lifestyle brand, ‘Arks’. The actor, celebrated for his suave and charming personality, announced the launch of this luxury brand at a star-studded event in Mumbai. Fans were treated to an exclusive preview of the brand’s first collection through a special video shared across social media platforms.

The announcement of ‘Arks’ reflects Ranbir’s transition into the entrepreneurial world, offering a range of premium clothing, accessories, and home decor products that promise to blend comfort with cutting-edge style. Kapoor shared his excitement during the launch, mentioning that the brand is an extension of his own personal taste and values – modern, versatile, and distinctly Indian.

Ranbir Kapoor’s wife, actress Alia Bhatt, also graced the launch, showing her support by donning one of the outfits from the ‘Arks’ collection. The event was attended by several Bollywood celebrities, fashion designers, and influencers, adding glitz to the already exciting occasion.

A Lifestyle Brand That Reflects Kapoor’s Personal Style

In a video shared on his Instagram, Ranbir gave a sneak peek into the inspiration behind ‘Arks’. He spoke about how his experiences in the film industry and travels across the globe have shaped his style sensibilities, leading him to create a brand that is chic yet comfortable. The brand promises to cater to both men and women, with a special focus on sustainable and eco-friendly fashion – a trend that has seen a surge in recent years.

“‘Arks’ is a culmination of years of thought and passion. I’ve always believed in wearing what makes you feel good inside out, and I wanted to create something that resonates with that belief,” Kapoor said during the launch event.

A Star-Studded Celebration

The launch was followed by a grand birthday celebration for Ranbir, attended by close friends and family, including industry stalwarts like Karan Johar, Deepika Padukone, and Anushka Sharma. Kapoor’s sister, Riddhima Kapoor Sahni, also shared heartfelt wishes on social media, praising her brother for his accomplishments both on-screen and now off-screen with this new venture.

Fans have already flooded social media with love and excitement, making #RanbirKapoor, #Arks, and #RanbirBirthday the top trends on Twitter and Instagram. With this new chapter in his life, Ranbir Kapoor continues to prove that his charisma transcends beyond the silver screen.

Watch The Exclusive Launch Video

An exclusive video from the event showcasing the ‘Arks’ collection has been released. The video gives fans a glimpse of the luxury, style, and quality that the brand promises. Watch it here and be the first to get a feel of Ranbir’s vision brought to life.

With ‘Arks’, Ranbir Kapoor joins the league of Bollywood stars who have ventured into the fashion and lifestyle industry, adding yet another dimension to his illustrious career.

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