The latest episode of Shark Tank India 4 featured an intriguing pitch from Mayur Gediya, a young entrepreneur from Surat. Mayur’s business specializes in custom-made, semi-stitched lehengas, and he entered the tank with an ask of ₹1 crore for 2% equity, valuing his company at ₹50 crores. He began by engaging the Sharks in a playful challenge of guessing the price of the showcased lehenga. Kunal Shah accurately guessed the price and humorously offered to gift the lehenga to Vineeta Singh.
Mayur delved into the uniqueness of his products, emphasizing the craftsmanship and curation behind each piece. As the Sharks examined his business, Aman Gupta asked about the cost of the outfit Mayur wore. Mayur revealed it was priced at ₹10,000, sparking curiosity about the pricing strategy and quality.
When asked about his social media presence, Mayur impressed the panel by sharing that he has 2.2 million followers on YouTube and 800,000 on Instagram. His content revolves around the intricate process of lehenga creation, with one viral video achieving over 47 million views. This revelation left the Sharks in awe, as they recognized the power of his storytelling skills. Aman Gupta admired his talent and referred to him as “mad skilled.”
Ritesh Agarwal probed deeper into the unit economics, and Mayur confidently explained how his social media success had significantly boosted sales. Vineeta inquired about his social media team, to which Mayur revealed he managed everything independently. While a cameraman assisted with shooting videos, all editing and posting were handled solely by him. Aman humorously remarked that Namita Thapar should consider replacing her social media team with Mayur’s single-handed effort.
The Sharks then explored Mayur’s posting frequency, and he revealed that he consistently posted 20-25 pieces of content every month. Aman highlighted the stark contrast between Mayur’s efficiency and the large teams many others rely on. Namita noted how her own approach to social media management involved multiple teams and agencies.
The conversation shifted to Mayur’s long-term vision. When asked about his ultimate goal, he confidently stated that he aspired to build a ₹1000-crore business within the next decade. This ambition impressed the Sharks, though some also acknowledged the challenges such a venture might face.
Namita opted out of the deal, citing personal reasons. Vineeta followed suit shortly after. Ritesh offered ₹1 crore for 5% equity, opening the floor for competition. Kunal commended Mayur for breaking stereotypes about startup founders, saying that his journey inspired youth by showing that success doesn’t require an elite business school background. “You built this with logic and determination,” Kunal said, offering the same deal as Ritesh.
Mayur attempted to negotiate, requesting a reduction to 3% equity. Ritesh revised his offer slightly, proposing 4% equity with a condition, if the business achieved ₹15 crores in revenue, the terms could be adjusted. Kunal also maintained his stance, leaving the decision to Mayur.
Mayur expressed interest in partnering with both Sharks. After some discussion, Ritesh and Kunal agreed to collaborate under the same conditional offer. The deal was finalized, leaving the Sharks impressed by Mayur’s grit and entrepreneurial spirit.