The latest episode of Shark Tank India 4 saw Rahul Tyagi and Samiksha Yadav step into the spotlight with their innovative product, India’s first liquid wash specifically designed for hand-washing undergarments. Seeking Rs 50 lakh for a 2.5% equity stake, they placed their company’s worth at Rs 20 crore. But the sharp questions were yet to come.
Anupam Mittal was the first to challenge their proposition. He questioned the need for a separate cleanser when the market already offers multiple detergents claiming similar benefits. Rahul was quick to defend their formulation, stating that it was unlike anything currently available. However, Aman Gupta remained skeptical, wondering if the brand was genuinely creating a new category or simply repackaging an existing solution.
The pitch took a serious turn when Anupam and Namita Thapar voiced concerns about the way the duo introduced their product. They believed humor wasn’t the right approach for a subject tied to women’s health. Anupam pointed out that many detergents, including eco-friendly options, already exist and felt the pitch was overcomplicating a simple need. Namita stressed, “You started your pitch with humor, but vaginal infections are a major concern. You should have led with that instead.”
As the discussion continued, Peyush Bansal turned his attention to the leadership of the company. He asked who was CEO. Without hesitation, Samiksha responded that she was the CEO. Peyush followed up with a pointed question about why she held the role. Before she could answer, Namita cut in, questioning, “Why not?” Samiksha confidently stated, “Because I deserve to be the CEO,” earning instant appreciation from Aman, Namita, and Anupam. Rahul stood by her, reinforcing the belief in her leadership.
Despite their initial doubts, Anupam saw promise in the duo and stepped forward with an offer of Rs 50 lakh for 5% equity. Meanwhile, Namita and Aman decided to team up, offering Rs 50 lakh but demanding 6% of the company. The entrepreneurs attempted to bring all three investors together in a joint deal, but Namita refused to collaborate.
Sensing an opportunity to close the deal, Anupam made a bold move. He revised his offer, lowering his equity demand to 4%, but warned them that the offer was only valid if they made an immediate decision. If they hesitated, he would tear the cheque.
The tension in the room was palpable. Rahul and Samiksha exchanged quick words before reaching their decision. They accepted Anupam’s deal, securing an investment on Shark Tank India 4. They showed how sticking to ones position can lead to something valuable.