Google Discover Adds Social Media Posts: Instagram, X, and a New Follow Feature

Google Discover adds social media posts from platforms like X (formerly Twitter) and Instagram, marking one of the biggest updates to its personalized feed. The move is designed to make Discover a one-stop destination for articles, videos, and now social media content—all within the Google app.

What’s New in Google Discover?

Google has confirmed that its Discover feed will now feature social media posts from X and Instagram, in addition to the already available YouTube Shorts. This new integration means users won’t need to switch between apps for trending updates—they can see a mix of web articles, videos, and social posts right in their feed.

The rollout will begin in the coming weeks and is expected to expand to more platforms in the future. For users, this means an even richer, more engaging browsing experience.

The Follow Feature: Stay Connected with Publishers and Creators

Alongside this update, Google is introducing a Follow feature. With it, users can directly subscribe to their favorite publishers and creators. By tapping on a creator’s name, users can preview:

  • Recent articles
  • YouTube videos
  • Social media posts

This option allows users to decide if they want to follow that source for more personalized content. Importantly, the feature requires signing into a Google account and is already rolling out in phases.

Why This Matters for Users

Until now, Discover mainly offered articles based on browsing habits, with options to minimize unwanted topics. With social posts integrated, Google is responding to user demand for diverse content formats. According to the company’s research, people enjoy a blend of articles, videos, and social updates, not just traditional news.

This change also follows Google’s April 2025 tests on social media integration, which received positive feedback.

A Step Toward Smarter Content Aggregation

This update highlights Google’s strategy to position Discover as a central hub for online discovery. By combining news articles, YouTube content, and now social media updates, Google is bridging the gap between search, social, and personalized news feeds.

It also aligns with the company’s recent move to add preferred news sources to the Search Top Stories carousel, giving users more control over what they consume.

Final Thoughts

With the update where Google Discover adds social media posts, the platform is evolving into a dynamic blend of search, news, and social discovery. For everyday users, it means less app-hopping and more relevant, engaging content in one place. For creators and publishers, it offers new opportunities to reach wider audiences directly through Google’s ecosystem.

As this feature rolls out globally, Discover may become the go-to feed for users who want news, social media, and video content—all in one scroll.



Rohit Mehta

Signup for Free!

Enter your email address to join our Newsletter.