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New Delhi: Meta has begun rolling out its new subscription plan – Instagram Plus – offering exclusive features to paying users. The plan is being gradually introduced worldwide, giving subscribers enhanced control over stories, profile customization, and advanced analytics. Regular Instagram will remain free as before, while users can choose Instagram Plus for extra features. Meta has confirmed that more new features will be added to the subscription in the coming months.
The subscription plan is being rolled out globally, with a monthly price of $3.99 (approximately Rs 330) in markets where the service is available.
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Story Features – The Biggest Changes
Instagram Plus brings several new features related to stories. Subscribers will get access to:
Story Spotlight helps users’ stories gain more visibility among friends. Story Extend allows increasing story duration from 24 hours to 48 hours, meaning your story will be visible for an extra day. Multiple Story Audiences lets users create different audience groups and decide which story appears to whom. Super Hearts is a new feature that makes story replies more interesting by allowing users to send animated heart reactions.
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Advanced Story Insights
Instagram Plus also adds new tools to understand story performance. Story Rewatch Insights shows how many times people have rewatched a particular story. Search Viewer List allows users to easily check whether a specific person has viewed their story. Story Preview lets users see a story preview without any reaction or engagement.
Profile Customization Options
Instagram Plus subscribers get several new options for profile customization. Users can now choose different Custom App Icons instead of the default Instagram icon. The Custom Bio Font feature allows changing the look of profile bio text. The company has also increased the number of pinned posts. While regular users can pin a maximum of 3 posts, Instagram Plus users can now pin up to 6 posts. Another special feature lets users add a post directly to their profile or highlights without showing it to followers’ feeds.
Price and Availability
According to Meta, Instagram Plus is being rolled out worldwide. In markets where the service is available, the price has been set at $3.99 per month (approximately Rs 330). Meta has stated that more new features will be added to this subscription in the future. The rollout is happening gradually, so availability may vary by region.
Final Thoughts
Instagram Plus appears to be Meta’s answer to users who want more control over their social media presence. The extended story duration, advanced insights, and profile customization options could appeal to content creators, small businesses, and power users who rely heavily on Instagram for engagement. Whether the $3.99 monthly fee is worth it will depend on how much value users place on these exclusive features.
